The impact of a long-term care information campaign on insurance coverage.

TitleThe impact of a long-term care information campaign on insurance coverage.
Publication TypeJournal Article
Year of PublicationForthcoming
AuthorsBrown, JH
JournalJournal of Health Economics
Volume92
Pagination102822
ISSN Number1879-1646
KeywordsInformation campaigns, Insurance, Long-term Care, Medicaid
Abstract

I estimate the impact of an information campaign on long-term care planning behaviors. I identify this effect using the staggered timing of the federal-state "Own Your Future" campaign, which urged individuals to plan ahead for long-term care needs and reached 26 states over five years. I find the campaign increased long-term care insurance coverage for individuals in the top quintile of the asset distribution by four percentage points, or seventeen percent. A back-of-the-envelope calculation indicates Medicaid savings of $483 million in present value.

DOI10.1016/j.jhealeco.2023.102822
Citation Key13578
PubMed ID37804552