%0 Journal Article %J Financial Planning Review %D 2022 %T Aging and loneliness: Why financial advisors should help clients and how %A Gibson, Philip %A Cheng, Yuanshan %A Sam, Janine K. %K behavioral finance %K Financial planning %K Retirement %X The primary goal of this study is to examine loneliness in retirement and explore steps that a financial planner can take to mitigate client loneliness. Using data from the Participant Lifestyle Questionnaire, and Leave-Behind Module from the Health and Retirement Study database, we show that even after controlling for relationship status and having a purpose in life, leisure activities can help reduce loneliness. When compared to increasing household wealth, the authors find that engaging in social activities has a greater impact on decreasing loneliness, signaling a possible duty of care owed to clients as it relates to well-being. We conclude with implications and practical strategies financial advisors can implement to help clients as they plan for and navigate retirement. %B Financial Planning Review %V 5 %P e1136 %G eng %N 1 %R 10.1002/cfp2.1136